Why advertise via audio?

If you’re a brand or retailer, you know your customer. However, in the last year, given the COVID-19 pandemic, do you know how their behavior has shifted? Where have they gone? Their behaviors have shifted, and they are spending more time than ever listening to audio, on average 25 hours a month. Why not capture their attention where they are now?

Advertising on audio platforms are set to grow by 13% YoY in 2021, and your audio advertising budgets should reflect that accordingly. Once relegated to the “let’s try it” slush fund, audio advertising can and should be a dedicated top of funnel activity to help build brand awareness, driving impression share, and remaining top of mind for customers.